You have a website. It’s up, and running, and looks great. But, your work is not done yet, and you still must put effort into ensuring your website remains a functional offshoot of your business. Today’s tips can help.
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Why Monitor Your Website?
When you know what’s going on with your website, you are in a better position to make changes, upgrades, or fixes that keep your site up and running. More importantly, you can also keep your site’s rank at the top where it belongs. Actively monitoring your website by looking at data and analytics found on your hosting dashboard is further useful when it’s time to dive in customer behavior.
Metrics To Measure
There are many different things you must monitor when it comes to your website. We’ve already mentioned your ranking, but a few other things to keep your finger on the pulse of include:
- If your plug-ins work properly or not. If your website has plug-ins, especially if some of these are dependent on others, pay close attention that they are working properly and actively. This tutorial from Kodementor can help you stay in the know.
- Overall customer behavior. How often do your customers visit your site? Do they buy things while they are there? All customer behavior matters, and you can use process mining to pull the data. Process mining can also help you understand how your customers make buying decisions. This gives you the opportunity to manage risks, sell things you may not have considered, and create a better user experience. If you’re not sure how to prioritize process mining, you must start with understanding where your data comes from and when you use it. Designate an individual in each department to gather, read, and interpret data.
- How long people stay on your page. Dwell time, which Backlino explains is simply the amount of time someone spends on your page after using a search engine, is an important number to know. If you have a low dwell time, your content probably isn’t helpful. The longer people stay on your site, the more useful your website is likely to be.
- Your unique visitors. In the world of the web, there are many ways to measure how many visitors your site gets. Daily visitors and visits are important. However, to truly understand your website, you must know how many unique visitors – a unique visitor is counted the first time someone visits your website over a specified time frame – have come and gone. This can help you better identify the effectiveness of your outreach campaigns.
- The types of content that attract the most attention. If you notice your dwell time is anything other than ideal, it’s time to change the types of content you put on your site. Fortunately, you have many different options, including infographics, webinars, videos, white papers, and more. Look at your website’s dashboard to see where people spend the most time, and then create content on these topics in the form that attracts the most attention.
How Your Website Benefits Your Business
To fully understand why you have to monitor your website, you should know why it’s important to have one in the first place. Your website attracts new customers, adds credibility to your business, and can help you stay in control of your online brand. Further, your website allows you to share information that can be helpful when you can’t be available for immediate customer service inquiries.
By paying close attention to your website and making changes that make it better, you show your customers you care. This lends trust to your brand and can help you grow both online and offline. Pay attention to different metrics, and don’t be shy about using things, such as process mining, to dive into the data that drives you.